Motto#5 – Get in the way
Makes selling easy when you find the person who wants what you are selling. It’s an entirely different mindset.
One of the truths about selling that was revelatory for me was that people were seeking out what I was selling. When I envisioned people, my potential clients, actually sitting in front of their Internet capable devices searching for what I was selling, I thought, all I have to do is get in their way.
Oh yeah, right, wise guy………..I know what you’re thinking. Sit tight.
I look at most things as a high school senior paper. Remember the assignment of your finakl senior paper? I don’t exactly either, but I’m positive the paper had to be 5 buhzillion words long, double-spaced, and write about one way you can begin world peace or some horse poop like that.
I know one thing. I remembered thinking; I’ll never, ever be able to cover even one little word on that subject let alone the required amount. Sheeeeesh, I’ll never graduate. L
Sorry about the flashback.
The point I’m trying to drive home is this; today I look at everything like writing my senior paper. I mentally pretend I MUST write my paper. I MUST solve the problem. I MUST figure out how to get in the way of those who are looking for what I’m selling. I MUST!
People are weak. They don’t like to think. I do. I actually enjoy sitting and thinking. Maybe I shouldn’t do so much of it. Anyhow, the senior paper project here and now, is to list as many avenues to get in front of people who are looking for what you are selling!
The first avenue that comes to mind is tradeshows. Then I’m thinking; Fairs, Events, Shows, Expos, Festivals, and so on. Large groups of people attend these and it is an excellent way to utilize the Give-To-Get Marketing Solution by Joe Garcia. As a matter of fact, if you don’t utilize this Give-To-Get method you’ll more than likely waste your money exhibiting. Here’s Joe’s book (which I also own) and highly recommend:
So, what if you don’t exhibit at these type of events? How do you get in the way of those who are looking for what you sell? You kind of have to approach this by creating questions, and then answering them yourself. That’s thinking, and talking to yourself.
First question is: where are my prospects? That’s easy to answer; they are either at work or home. If they are searching for my goods, how are they doing so? More than likely, your prospects are accessing the Internet to buy what they want.
Stay with me.
Ok, so the next question is what sites sell goods/services where I can list mine? Easy answer too – eBay, Amazon, Craigslist. That’s 3, I can think of right off. Maybe you can think of more.
You can run an ad for any item on eBay and it can generate leads. I used to list 1000 custom printed balloons on eBay for a week. I sold a few orders, but what was exciting was people would contact me and ask if I sold anything else besides balloons. CHA-CHING!
The point is eBay, Craigslist, and Amazon receive buhzillions of unique visitors every second of the day. That’s how I came to list balloons on eBay – I thought to myself; where do people go? What website already has TRAFFIC, and loads of it to market/promote my products on?
In addition to the above mentioned techniques, you can also utilize direct mail. I haven’t used direct mail in a while, but when I started my businesses I always used 8 ½’ x 11” flyers and distributed them to homes or businesses. The point here is: they only call if they want what you are selling. Talk about a lay down sale!
And once you discover how getting “in the way” of what people are looking for in order to sell your products, you’ll be full-tilt boogie, all-in, in hot pursuit of every advertising angle possible that positions you in front of potential clients!